About Us
Fortifire is a Fire, Electrical and Plumbing Services provider based in Townsville, delivering to customers throughout the region.
Depending on site requirements, Fortifire will aim to send one highly qualified, multi-skilled and experienced technician. This means less interruption to your business, less risk, and more efficient service delivery and reporting. We want to offer our customers a positive experience including:
– value for money
– a high standard and quality of work
– reliable and accurate records of service
– timely service delivery
Our Brand
At Fortifire, our brand is more than just a name – it’s a symbol of our commitment to protecting people and properties from hazards.
Fortifire’s brand was developed by renowned Australian Brand and Marketing Specialist Jacqueline James-Eggins, who played a key role in evolving the Shine Lawyers brand over many years. More recently, Jacqueline has brought her dedication to maintaining a gold standard in branding in her role as Chief Marketing Officer with the North Queensland Cowboys.
The Fortifire logo is a combination of elements that reflect the company’s name, services, and values.
The Meaning Behind Our Name and Logo:
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Fortify Your Safety: Our name, Fortifire, is inspired by the word fortify, symbolising our unwavering commitment to reinforcing safety and protection. The prefix “Forti-” is derived from the Latin word fortis, meaning strong or powerful. This reflects our dedication to providing reliable and resilient services.
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Focus on Fire Safety: At conception, Fortifire focused on delivering Fire Safety Service. The “Fire” in Fortifire highlights our core expertise in fire safety, prevention, and protection. It represents our original focus and ongoing commitment to safeguarding lives and properties from fire-related hazards.
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Vibrant and Unique Colors: Our colour palette is bold and vibrant, embodying energy, warmth, and alertness—all crucial elements in fire safety. The chocolate hue, a rare choice in the trades sector, was selected to set us apart in the market. This colour not only symbolises our distinctiveness but also reflects the personal preference of our founder, who has a particular fondness for chocolate.
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Shield of Defense: The shape of our logo is inspired by a knight’s shield, a timeless symbol of defense and protection. This element signifies our role in defending against fire and other disasters, ensuring the safety of our clients.
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Our Tagline: DEFEND AGAINST DISASTER – This phrase encapsulates our core mission: to provide robust and reliable services that protect and secure against potential dangers.
The Fortifire logo is a visual representation of our dedication to excellence in fire safety and beyond. It’s a promise to our clients that we stand ready to defend against any disaster, ensuring compliance and safeguarding what matters most.
The Management Team contributing to our success…
Peter Eggins
Managing Director
Peter brings 35 years Fire and Electrical Industry experience, studied Building Fire Safety at the Queensland University of Technology and is also a trade qualified Electrical Fitter and Mechanic. Peter is the founder of Fortifire and is driven to develop a company that will be synonymous with reliable, compliant and cost effective solutions for our customers.
QBCC Licence 1008041 Electrical Licence 27277
Mobile 04 000 11 665
Campbell Yates
Fire Doors and Passive Fire Supervisor
Campbell is a highly skilled Passive Fire specialist with high standards for quality workmanship and adherence to building code compliance. Campbell holds multiple qualifications, is a Trade Carpenter and has supervised projects in New Zealand, Dubai and Australia. Don’t be fooled by Campbell’s calm and friendly personality as he will not certify an installation unless it is compliant.
QBCC Licence 1159332
Mobile 0404 662 467
Laurie Eggins
Electrical Supervisor
Laurie is a gifted Electrical tradesman with an unteachable quality to identify solutions that are “outside the square”. Laurie has more than 30 years electrical experience, vast knowledge of the electrical wiring rules and an ability to work quickly and at a high standard. Laurie has a great work ethic, a focus on customer service and offering value for money.
QBCC Licence 15239084 Electrical Licence 35203
Mobile 0400 100 776
Megan-Jane (MJ) Shipley
Service Co-ordinator
MJ joined Fortifire in May 2022 bringing over 25 years of Customer Service Experience.
MJ is passionate about being able to deliver an elite level of customer satisfaction and works tirelessly in what is often an under-appreciated role.
MJ has a strong background in the Electrical and Fire Services industries.
Office 07 4773 4004
Cody Allan
Plumbing Supervisor
Cody is a dual trade qualified Plumbing and Wet Fire Industry practitioner with a broad range of interests and experience that extend well beyond pieces of pipe and how water flows. His aptitude and literacy with modern technology strengthen his capability to quickly adapt and find solutions. A fast learner with calm and methodical customer service skills.
QBCC Licence 1310606
Mobile 0476 225 527